This Privacy Policy describes how River Horse Digital Marketing (“Company,” “we,” “us,” or “our”) collects, uses, and shares information about you when you visit our website, use our chat widget, or submit information through our lead capture forms, including those that collect your mobile phone number for SMS communications.

1. Information We Collect

1.1 Information You Provide Directly

When you interact with our Site, chat widget, or lead capture forms, you may voluntarily provide:

• Full name
• Email address
• Mobile phone number (for SMS communications)
• Business name and website URL
• Details about your marketing goals or current challenges
• Any other information you choose to share in a chat or form submission

1.2 Information Collected Automatically

When you visit our Site, we may automatically collect certain technical information, including:

• IP address and approximate geographic location
• Browser type and version
• Device type and operating system
• Pages visited, time on page, and referral source
• Cookies and similar tracking technologies (see Section 6)

1.3 Chat Widget Data

When you use our live chat widget, we collect the content of your messages and any contact information you provide during the chat session. Chat transcripts may be stored to help us follow up on your inquiry and improve our service.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and provide requested information about our services
• To send SMS messages you have consented to receive (see Section 3)
• To follow up via email or phone regarding your expressed interest in our services
• To improve our website, chat functionality, and lead capture processes
• To analyze traffic and usage patterns to enhance user experience
• To comply with legal obligations
• To prevent fraud and protect the security of our Site

3. SMS Communications & TCPA Compliance

If you provide your mobile phone number and opt in to SMS communications through our lead capture form, the following terms govern our use of that information:

• We will only send SMS messages to numbers for which we have obtained express written consent as required by the Telephone Consumer Protection Act (TCPA) and applicable regulations.
• Your mobile number will not be sold, shared, or transferred to third parties for their own marketing purposes.
• You may opt out at any time by replying STOP to any SMS message. Help is available by replying HELP.
• Message and data rates from your carrier may apply.
• Opting out of SMS will not affect your ability to receive email communications or other services.

Our SMS program is operated in compliance with CTIA Messaging Principles and Best Practices and applicable FCC regulations.

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

4.1 Service Providers

We may share your information with trusted third-party vendors who assist us in operating our website, delivering SMS messages, managing our chat widget, or analyzing data. These providers are contractually obligated to protect your information and may not use it for their own purposes.

Examples of third-party platforms we may use include chat software providers, SMS/messaging platforms, CRM tools, and website analytics services (such as Google Analytics).

4.2 Legal Requirements

We may disclose your information if required to do so by law, subpoena, court order, or other legal process, or if we believe disclosure is necessary to protect our rights, the safety of others, or to investigate fraud.

4.3 Business Transfers

If River Horse Digital Marketing is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change via email or a prominent notice on our Site.

5. Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including responding to your inquiry, maintaining our business records, and complying with legal obligations. SMS opt-out records are maintained indefinitely to honor your preferences.

6. Cookies & Tracking Technologies

Our Site may use cookies, web beacons, and similar tracking technologies to enhance your experience and gather analytics data. You can control cookie settings through your browser. Note that disabling cookies may affect the functionality of certain features on the Site.

We may use Google Analytics or similar tools to track website usage. These tools may collect information such as pages visited, time on site, and referring URLs. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

7. Your Rights & Choices

Depending on your location and applicable law, you may have the following rights regarding your personal information:

• Access – Request a copy of the personal information we hold about you
• Correction – Request that we correct inaccurate or incomplete information
• Deletion – Request that we delete your personal information (subject to legal obligations)
• Opt-out of SMS – Reply STOP to any message or email us at [email protected]
• Opt-out of email marketing – Click the unsubscribe link in any marketing email

To exercise any of these rights, please contact us at [email protected].

8. Children’s Privacy

Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal information, please contact us immediately and we will take steps to delete that information.

9. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, loss, misuse, or alteration. However, no internet-based transmission or electronic storage method is completely secure, and we cannot guarantee absolute security.

10. California Privacy Rights (CCPA)

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and how it is used, the right to delete personal information, and the right to opt out of the “sale” of personal information. We do not sell personal information. To exercise your rights, contact us at [email protected].

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Effective Date” at the top of the policy. Material changes will be communicated via a notice on our Site or by email where appropriate. Your continued use of the Site following any update constitutes your acceptance of the revised policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

 

River Horse Digital Marketing

Website: www.riverhorsedigitalmarketing.com

Email: [email protected]

Location: Bluffton, SC / Savannah, GA